No nonsense, fancy pitch docs or fluffy metrics.  We’re here to help marketing teams maximise results and minimise headaches when it comes to D2C paid social channel management. 

Experience with some of Australia’s most recognisable brands 

Experience with some of Australia’s most recognisable brands 

Hello! My name’s Louise. 👋

 

I come from a heavy performance-based background managing million dollar budgets — with experience across many industries including fintech, events, e-commerce, hospitality, health/fitness and education.

I have a deep passion for maximising paid social ROAS with thumb-stopping creative and best practice setup and optimisation. I know first-hand the kinds of issues marketing teams can face, so I launched Shake Digital to do things differently.
 

I’m based between Melbourne and Bali. I love travel, animals, coffee, pottery, music, videography and technology.  My top memory from the last year was attending Mel C's (Spice Girls) 50th birthday in London! 🇬🇧

Hello! 👋 My name’s Louise. I’ve been in the digital marketing industry for 14 years — the first 6 years client-side, followed by the last 8 years helping businesses with specialised paid social support.



I come from a heavy performance-based background managing million dollar budgets — with experience across many industries including fintech, hospitality, e-commerce, health/fitness and education.

I have a deep passion for maximising paid social ROAS with thumb-stopping creative and best practice setup and optimisation. I know first-hand the kinds of issues marketing teams can face, so I launched Shake Digital to do things differently.
 

I’m based between Melbourne and Bali. I love all things, animals, coffee, pottery, music, videography and technology. My top memory from the last year was attending Mel C's (Spice Girls) 50th birthday in London! 🇬🇧

 

I’m not wanting to grow into a big corporate with a fancy office (plus, those overheads just get passed onto you!)

With a self-imposed cap of 4-5 businesses at a time and 100% remote-based model, I’m here to give my full focus as an extended part of your marketing team.

Majority of the time I can take on most of the work myself, however can also onboard specialised contractors where required to fill any gaps in your team. My level of paid social support is tailored to your team’s specific needs and budget and I’ll always look into ways to maximise efficiencies — such as leveraging AI. 

I’m looking to work with authentic humans in progressive businesses willing and able to invest in paid social to improve and scale. Teams who understand that optimal results come from a multi-channel approach and the best possible brand experience. 

 

CAPI + browser events 
Attribution platforms
Direct CRM connections
Simplified campaign structures
Creative first approach 
‘Ugly’ ads, UGC & whitelisting
Advantage+ testing
AI tools to improve efficiency 

Browser only events
GA4 tracking accuracy
Static audience uploads
Complex campaign structures
Not prioritising creative
Ads that look like ads
Traffic objectives 
Placement exclusions

CAPI + browser events 
3rd party attribution platforms
Direct CRM connections
Dynamic UTM parameters
Consolidated campaign structures
Scalable audience sizes 
Creative & UX first approach 
‘Ugly’ ads, UGC & whitelisting
Advantage+ testing
AOV, profit margin & LTV custom metrics
AI tools to improve efficiency 

Browser only events
GA4 tracking reliance
Static audience uploads
Complex campaign structures
Micro audiences & adsets
Not prioritising creative & UX
Ads that look like ads
Traffic objectives 
Placement exclusions

Send me a DM on LinkedIn or email louise.dwyer@weareshake.co